Business Plan Writer for Companies Raising Capital

Writing a Successful Business Plan

A successful business plan can be the difference between you achieving your dreams/receiving funding/ finding great team members and missing the mark. There are 6 parts to a winning business plan.

1)     Market Opportunity – How many people want the product or service you are offering? You must quantify the market opportunity. The best business plans also show your research sources and define how you reached your conclusions. Finally, I always include my business goals in this section. For example, I might say “There are 10,450 people that live within a 1 mile radius of my restaurant. My daily goal is 330 meals per day.”

2)     Marketing Plan – Once you have a goal, it’s time to tell the reader how you will market your company. How will you acquire and retain customers? In my business plans, I show mock social media campaigns, research Google keywords, discuss potential partnerships and more.

3)     Team – The primary reason a business plan is not funded or a business is not successful is because you don’t have the right team. You must have the right people in place for the business to accelerate exponentially. In this section of the business plan, discuss each individual’s past experience and why they’re qualified to lead their business division.

4)     Competition and Competitive Advantage – Every company has competition. It’s important for you to acknowledge competitors and differentiate yourself from them.

5)     Financial Forecast – Investors understand your numbers are an estimate. They want to know HOW you calculated your financial forecast. They want to understand how you think. Asking financial questions helps them determine if you‘re realistic and pensive.

6)     Exit Plan – Entrepreneurs must think about an exit plan. If you’re raising money, investors will want to know how they’re getting their money back. If you’re a solopreneur or small business owner who doesn’t need capital, think about your retirement. But always consider your exit plan.

Here’s a final piece of advice. Great leaders think 2-4 steps ahead of their teams and their investors. They always think Return on Investment (in terms of dollars and time). They want to maximize everything in their organizations. Investors and “A” team members follow great leadership. You can leverage your business plan to show your leadership capabilities and make more money.

Cheree Warrick is a business plan writer helping companies nationwide. Contact her at