Business Plan Writer for Companies Raising Capital

One Page Business Plan

One Page Business Plan

A one (or maybe two) page business plan can be a powerful tool for your business. If you don’t need to raise capital, this type of business plan is what you need. You can use a one page business plan to “sell” your spouse and family on the idea of opening your business or to get your team on board with your plans. It also helps to GET and KEEP you focused on your goals throughout the year.

My one page business plan is tacked on my wall. I look at it daily and ask myself if I’m on track to reach my goals.

One of the keys to writing a great one page business plan is to think about the activities that you will do to get the results that you want. So, I like to set up my one page business plan is as an activity checklist. I check off the items I’m doing daily, weekly and monthly. If I’m off track to reaching my goals, the first thing I assess (honestly assess) is if I’m truly doing EVERYTHING on my activity checklist. If not, I get busy. If I’m doing everything on my activity checklist, then I revise my plan

Let’s talk about the things that you want to have on your one-page business plan.

1) Revenue goal or number of units sold goal. You want to take your annual goal and break it down into daily, weekly or monthly goals. Personally, I have monthly goals and I know by the 15th of every month if I’m going to hit those monthly goals or not.

2) Your marketing plan. Once you’ve decided on your revenue goals, then you write your marketing and sales plan. How will you bring business in? If you are a sole proprietor or a micro business, focus on 3 ways that you’ll market your business to get leads. As small business owners, we try to do too much and end up not doing anything well. So I suggest you focus on no more than 3 ways to bring in business and become excellent at those methods. You can add more marketing methods as your business expands.

One of the best things you can do is build a tribe. Seth Godin wrote a book many years ago called Tribes: We Need You to Lead Us. In the book, he talks about the power of building and engaging a following. I think one of the best examples of a tribe is the Beyhive. Although I’m not part of this group of superfans, even I know not to say anything bad about “Queen Beyonce” if you don’t want to be “stung.”

You may want to build your own tribe in your business. One popular way is to use social media. ALERT – Don’t focus on all platforms but pick one. For example, if the majority of your prospects are active on Instagram, then dominate Instagram. Tell a story every day. Showcase items in your business. Encourage people to visit your website and sign up for your email list. And then offer them great content and products/services to buy. Once you’ve mastered Instagram then move to Facebook, YouTube or LinkedIn. Don’t try to do all of them concurrently.

Getting to the top of Google search engine is imperative if you’re a local business that depends on traffic. Your activities would include claiming your local listings, getting Google reviews, and writing keyword rich blogs. In fact, I knew a woman who wrote a blog every weekday for a year to get to the top of the Google search for her industry. That’s 260 blogs. Yes, it was a niche industry but she was determined and successful. And it worked. When I needed help from an expert in that field, I found her first and hired her.

Your marketing activity checklist is similar to a lumberjack cutting timber. He has a sharp axe (your one page plan), a tree (the market), and sheer determination to knock the tree down (or to dominate). After taking 6 whacks at the tree, the lumberjack doesn’t say, “This isn’t working so I should try a new tree.” No. He assesses his axe and continues with his plan.

Let me say something else before we move on. The lumberjack can see progress as he’s hitting the tree. He can see the wood chipping away. In other words, you should see some leads coming in that are converted to cash. If nothing is happening, then you either have the wrong target market, the wrong product or the wrong plan. That’s when you pivot to something else.

3) Your team.  In order to be successful, you must have the right people around you. They don’t have to be employees. Perhaps  you need a board of advisors, a competent patent lawyer, or a business mentor who has built the type of business that you want to build.

Maybe the next team member you need is an assistant. A one page business plan will tell you how much you need in revenues or what milestone you must reach to afford this individual. Sometimes you’ll get tired but having this motivation will cause you to press on during the hard times.

  1. Your budget. You want to have a startup budget, one year budget or expansion budget in your one page business plan. Items such as marketing initiatives, major conferences you want to sponsor, networking groups you’ll join, tradeshows where you’ll exhibit, personnel you want to hire, or a customer relationship database can be included in your budget.

The number one reason that I think that a lot of small businesses fail with the one page business plan is that they don’t give themselves enough time to plan and to execute the plan that they have. This is why I really suggest only doing three marketing and sales activities and being super successful with them. Make a checklist and then you can quickly scan your TO DO LIST.

If you need to write a full business plan, read my book ‘Creating Business Plans That Actually Get Financed’ found on Amazon.